A MAGIC WAND FOR YOUR BRAND
You don’t need a celebrity or a cricket jersey sponsorship to build a powerful brand. Some of the most iconic ones were crafted without either.
What they had was a story told with honesty, clarity, and consistency. No fluff. No hard sell. Just a voice that connected and earned trust over time.
With over three decades in advertising (the world’s oldest profession), we’ve had the privilege of shaping some of India’s most recognised brands: Anchor Toothpaste, Tiger Balm, Ujala Fabric Whitener, Reid & Taylor, Aditya Birla and many others.
Each one gave us the canvas to think differently and the freedom to turn a vision into magic.
If you’re looking to create that kind of impact, let’s talk. We are not just here to build your brand, we are here to meet your vision before you do. In the end, it’s about building brands that sell, stand out, and make an impact.

A Magic Wand For Your Brand
You don’t need a celebrity or a cricket jersey sponsorship to build a powerful brand. Some of the most iconic ones were crafted without either.
What they had was a story told with honesty, clarity, and consistency. No fluff. No hard sell. Just a voice that connected and earned trust over time.
With over three decades in advertising (the world’s oldest profession), we’ve had the privilege of shaping some of India’s most recognised brands: Anchor Toothpaste, Tiger Balm, Ujala Fabric Whitener, Reid & Taylor, Aditya Birla and many others.
Each one gave us the canvas to think differently and the freedom to turn a vision into magic.
If you’re looking to create that kind of impact, let’s talk. We are not just here to build your brand, we are here to meet your vision before you do. In the end, it’s about building brands that sell, stand out, and make an impact.
Sanjay Mukherjee
Brand Curator. Creative Thinker. Copywriter.
Three decades in the business of creative brand building, and my passion for strong, disruptive creativity remains as fierce as ever. I believe that every brand deserves a voice – one that doesn’t just speak but resonates.
Brands Who Trust Us

